Revitalizing Hambagu.co.nz: A Case Study on Transforming an E-commerce Site into a Profitable Venture

Project Brief

Hambagu.co.nz, an e-commerce site based in New Zealand, underwent a transformative journey that revitalized its online presence and significantly boosted its profitability. This case study examines the challenges faced by the client’s previous website, the strategic redesign implemented by the development team, and the subsequent outcomes that led to remarkable success.

Background: Hambagu.co.nz, a prominent player in the New Zealand burger market, had been struggling to generate online orders through their outdated website. Despite having a strong offline presence, the company was missing out on a substantial revenue stream due to its ineffective online platform. Seeking a solution, they engaged a team of experts led by Himel Hasan, a skilled web developer, to revamp their online presence and achieve tangible results.

Challenges:

  1. Limited Online Ordering: The client’s old website lacked an efficient ordering system, preventing customers from conveniently placing burger orders online. This resulted in missed sales opportunities and a poor customer experience.
  2. Expensive Subscriptions: The client was burdened with costly subscriptions that added to their operational expenses without providing the desired results. These subscriptions were not aligned with the business goals and needed to be replaced with more effective alternatives.

Redesign and Development: Himel Hasan and his team recognized the potential of Hambagu.co.nz and set out to create a comprehensive solution that would enhance the website’s functionality, aesthetics, and overall performance. They opted to develop the site using WordPress, ensuring it was SEO-friendly and provided a seamless user experience.

Key Steps Taken:

  1. Implementing Online Ordering: The development team introduced a user-friendly ordering feature, allowing customers to browse the menu, customize their orders, and conveniently place them online. This integration streamlined the ordering process, facilitating a smooth and efficient customer journey.
  2. Removing Costly Subscriptions: To optimize the client’s budget and profitability, the team identified and replaced unnecessary subscriptions with more cost-effective solutions. This decision significantly reduced operational costs and eliminated the financial burden previously incurred by the client.
  3. Improving Design and Content: Aminul, the team’s graphics expert, worked diligently to create a visually appealing website that reflected the brand’s identity. Anny, the content specialist, crafted compelling and informative content to engage visitors and highlight the unique fusion of Western and Eastern cuisines.

Outcomes and Results: The redesign and strategic improvements implemented by Himel Hasan and his team yielded remarkable results for Hambagu.co.nz:

  1. Increased Sales and Profitability: The introduction of online ordering revolutionized the client’s online sales, resulting in a staggering 85% increase in profit. Customers could now conveniently order their favorite burgers, leading to a surge in sales and overall revenue.
  2. Cost Reduction: By eliminating unnecessary subscriptions, the client was able to save a significant amount of money on monthly expenses. This optimization of costs contributed directly to the enhanced profitability of the business.
  3. Enhanced User Experience: The redesigned website, with its user-friendly interface and intuitive ordering system, provided a seamless experience for customers. This led to improved customer satisfaction, increased repeat orders, and positive word-of-mouth referrals.

The successful transformation of Hambagu.co.nz from an underperforming e-commerce site to a thriving online business highlights the impact of a well-executed redesign and strategic improvements. Himel Hasan, along with his team members Aminul and Anny, played pivotal roles in delivering an SEO-friendly website that incorporated a robust ordering system and engaging content. By focusing on the client’s specific needs and aligning the website with their business goals, the team generated substantial sales growth, significantly increased profitability, and cemented Hambagu.co.nz as a go-to destination for burger enthusiasts in New Zealand.

Project Info

Gigs that I offer

Landing Page

I will build you a high converting, Sales focused landing page. It is a powerful tool for online business growth. With specific benefits that set them apart from a business website and make them an effective lead generating and marketing tool. Landing pages help you in reaching a new niche market, promoting a new product, getting new customers, or closing more sales, as well as their ability to deliver high ROI.

Ecommerce Website

I am here to build a stand-out e-commerce website for your brand, bringing potential customers and make you appear more professional. I offer creative custom website design focused on driving more sales and gain new customers.

Shopify Website

I build your Shopify store, using your brand guidelines as a core foundation to build out the Home, Shop, and Product pages and a bespoke theme that draws in customers and fills carts. Want to go further? We can also do your About, Shop, and Blog page or any other page

Wordpress Website

If you are looking for a unique website for your business, in which you can manage all the content, I will design and develop a professional, eye-catching, modern, and fully responsive WordPress website for you. I have designed WordPress websites for over 5 years and helped more than 100 businesses to succeed online and improve their web presence. 

Elementor Website

Do you want to design elementor website for your Business, Company, Blog, Ecommerce, Lms, Travel, Affiliate Marketing, Book, Or Personal Brand? Searching for a Professional developer who understands your business needs? Hire me to build stunning, Professional, Clean, Attractive & Modern Website

Website Redesign

When I redesign your website, my primary goal is to improve your bottom line. Your new site will get you more traffic, drive more leads, and ultimately increase your revenue. Whether you’re interested in a simple, 10-page site, or a complicated 100-page build, I can make it happen with my custom website redesign service package. Scroll down for more details on world-class website redesign services or fill out the form for an exact quote!

Hubspot Landing Page

Are you looking for a professional to design your Hubspot email Template Landing page? You found the right professional HubSpot Email Template, Landing page, website developer. I have experience designing HubSpot Email Templates for my clients. I ensure the final design is Clean, Responsive, and Editable. If you hire me, I will ensure 100% satisfaction and accuracy of your work.

Clickfunnels Websites

Are you looking for a professional funnel maker? Want to grow your sales? Looking for a freelancer who will deliver your project on time and with 100% quality? Then your search ends here. I will create your funnel in clickfunnel or WordPress. Then I will optimize it for growing sales. My Services included: Professional Landing Page Funnel, Lead magnet /Optin funnel, Squeeze Page Sales Funnel, Membership Funnel,
Webinar Funnel, Storefront sales funnel, Product Launch Funnel, Stunning Landing Page, Upsells or downsells pages, Thank You Pages, Download pages

Other Websites

I can develop your Business, Fashion, Cosmetic & Skincare, Medical & Supplements, Music & Entertainment, Educational, Sports, Travel, Spiritual & Religious, Political, Holistic&Nutritunal, Online Stores, Personal Blogs, Portfolio, Non-profit, Wedding, Podcasting, Online Communities, Crowdfunding, Wiki /Knowledge, Job Board, School Management, Newspaper, Any Professionals, Online and Offline Agency, Travel Booking, Portfolio, Journalist & so on.

Upgrade your online impact with Premium ThemeForest templates! Whether it’s a brand-new website or a redesign, I’ll swiftly set up and personalize your chosen template to perfection. From replicating your favorite demo’s style to activating essential plugins, your site will shine. Elevate your brand with customized logos, colors, and layouts. Get ready to stand out!

I’m excited to learn about your project. Ready to get started?

Contact me and we will discuss all the details about the project to ensure we’re a good fit for each other, and it’ll help me understand what are your expectations. Once we agree on a design, the next step is to send content to me for review. If the content looks good it is time to make it official, I will send a custom offer or tell you what package fit your needs and we can start working. Based on your feedback and I am going to fine tune design.