Revitalizing A Case Study on Transforming an E-commerce Site into a Profitable Venture

Project Brief, an e-commerce site based in New Zealand, underwent a transformative journey that revitalized its online presence and significantly boosted its profitability. This case study examines the challenges faced by the client’s previous website, the strategic redesign implemented by the development team, and the subsequent outcomes that led to remarkable success.

Background:, a prominent player in the New Zealand burger market, had been struggling to generate online orders through their outdated website. Despite having a strong offline presence, the company was missing out on a substantial revenue stream due to its ineffective online platform. Seeking a solution, they engaged a team of experts led by Himel Hasan, a skilled web developer, to revamp their online presence and achieve tangible results.


  1. Limited Online Ordering: The client’s old website lacked an efficient ordering system, preventing customers from conveniently placing burger orders online. This resulted in missed sales opportunities and a poor customer experience.
  2. Expensive Subscriptions: The client was burdened with costly subscriptions that added to their operational expenses without providing the desired results. These subscriptions were not aligned with the business goals and needed to be replaced with more effective alternatives.

Redesign and Development: Himel Hasan and his team recognized the potential of and set out to create a comprehensive solution that would enhance the website’s functionality, aesthetics, and overall performance. They opted to develop the site using WordPress, ensuring it was SEO-friendly and provided a seamless user experience.

Key Steps Taken:

  1. Implementing Online Ordering: The development team introduced a user-friendly ordering feature, allowing customers to browse the menu, customize their orders, and conveniently place them online. This integration streamlined the ordering process, facilitating a smooth and efficient customer journey.
  2. Removing Costly Subscriptions: To optimize the client’s budget and profitability, the team identified and replaced unnecessary subscriptions with more cost-effective solutions. This decision significantly reduced operational costs and eliminated the financial burden previously incurred by the client.
  3. Improving Design and Content: Aminul, the team’s graphics expert, worked diligently to create a visually appealing website that reflected the brand’s identity. Anny, the content specialist, crafted compelling and informative content to engage visitors and highlight the unique fusion of Western and Eastern cuisines.

Outcomes and Results: The redesign and strategic improvements implemented by Himel Hasan and his team yielded remarkable results for

  1. Increased Sales and Profitability: The introduction of online ordering revolutionized the client’s online sales, resulting in a staggering 85% increase in profit. Customers could now conveniently order their favorite burgers, leading to a surge in sales and overall revenue.
  2. Cost Reduction: By eliminating unnecessary subscriptions, the client was able to save a significant amount of money on monthly expenses. This optimization of costs contributed directly to the enhanced profitability of the business.
  3. Enhanced User Experience: The redesigned website, with its user-friendly interface and intuitive ordering system, provided a seamless experience for customers. This led to improved customer satisfaction, increased repeat orders, and positive word-of-mouth referrals.

The successful transformation of from an underperforming e-commerce site to a thriving online business highlights the impact of a well-executed redesign and strategic improvements. Himel Hasan, along with his team members Aminul and Anny, played pivotal roles in delivering an SEO-friendly website that incorporated a robust ordering system and engaging content. By focusing on the client’s specific needs and aligning the website with their business goals, the team generated substantial sales growth, significantly increased profitability, and cemented as a go-to destination for burger enthusiasts in New Zealand.

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